Lion's Auto Ltd

PRIVACY POLICY

Website: iApprove.ca
Email: [email protected]
Telephone: 236-506-4394
Effective Date: August 13, 2026

1. Introduction

Lion's Auto Ltd ("Lion's Auto Ltd" "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you use iApprove.ca, submit a financing inquiry or application, communicate with us, or otherwise use our services.

Our privacy practices are intended to comply with applicable Canadian privacy legislation, including applicable provisions of Alberta's Personal Information Protection Act ("PIPA"), the federal Personal Information Protection and Electronic Documents Act ("PIPEDA") where applicable, and other applicable privacy laws.

2. Personal Information We May Collect

Depending on the services you request, we may collect:

Identification Information

Full name

Date of birth

Residential address

Mailing address

Telephone number

Email address

Driver's licence information

Government-issued identification information

Other information necessary to verify identity

Employment and Income Information

Employer

Occupation

Job title

Employment status

Length of employment

Employment income

Other sources of income

Employment history

Financial and Credit Information

Credit history

Credit score

Existing loans

Credit cards

Collections

Repossessions

Bankruptcy information

Consumer proposal information

Payment history

Other information contained in consumer reports

Financial information required by lenders

Vehicle Information

Vehicle requested

Vehicle price

Trade-in information

Down payment

Financing amount

Desired financing terms

Vehicle identification information

Technical Information

IP address

Browser type

Device type

Operating system

Website activity

Pages visited

Cookies and similar technologies

Referral information

3. How We Collect Information

We may collect information directly from you through:

Online financing forms

Website forms

Telephone calls

Text messages

Emails

Documents you provide

Dealerships

Financing partners

Lenders

Other authorized representatives

We may also obtain information from third parties where authorized by you or permitted by law.

4. Purposes for Collection

We may collect and use personal information to:

Respond to financing inquiries;

Assess financing needs;

Facilitate vehicle financing applications;

Verify identity;

Verify employment and income;

Obtain credit information;

Submit applications to lenders;

Communicate with dealerships;

Match customers with available vehicles;

Communicate financing options;

Process transactions;

Prevent fraud;

Maintain records;

Improve our services;

Operate our website;

Meet legal and regulatory obligations;

Resolve disputes;

Protect our legal interests; and

Communicate with you regarding services you have requested.

We will not collect information for purposes unrelated to the purposes communicated to you, except where otherwise permitted or required by law.

5. Consent

Where required by law, we will obtain consent before collecting, using or disclosing personal information.

Because financial and credit information can be sensitive, we may require express consent before obtaining or sharing such information.

You may withdraw consent where permitted by law. Withdrawal of consent may affect our ability to provide financing-related services.

Meaningful consent requires individuals to understand the nature, purpose and consequences of the collection, use or disclosure of their information.

SMS and Marketing Consent

Where you provide express consent to receive promotional text messages from Lion's Auto Ltd, your mobile telephone number and SMS consent information will be used for the communications you have requested.

Mobile information and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes.

Consent to receive promotional SMS messages is voluntary and is not a condition of purchasing goods or services.

You may withdraw your consent to receive promotional SMS messages at any time by replying STOP to a promotional text message. For assistance, reply HELP or contact iApprove Canada using the contact information provided in this Privacy Policy.

Transactional or service-related communications may continue where reasonably necessary to administer an existing inquiry, application, appointment, transaction, or other service you have requested.

6. Disclosure to Lenders and Financing Providers

When you request financing assistance, information may be provided to lenders, banks, credit unions, finance companies, alternative financing providers and other financing institutions for the purpose of evaluating your application.

Those organizations may independently collect, use and disclose information according to their own privacy policies and legal obligations.

7. Disclosure to Dealerships

Where necessary to facilitate a vehicle transaction, information may be shared with the applicable dealership.

This may include information regarding:

Financing status

Financing requirements

Vehicle information

Application status

Approval conditions

Information necessary to complete the transaction

8. Credit Reporting Agencies

Where you provide the required authorization, we or the applicable lender may obtain information from consumer reporting agencies.

Credit reporting agencies may maintain information about you independently of iApprove Canada.

You should review any separate credit authorization presented to you before submitting it.

9. Service Providers

We may use third-party service providers for:

Website hosting

CRM systems

Communication

Document management

Data storage

Identity verification

Employment verification

Analytics

Advertising

Security

Accounting

Information technology

Other business functions

Where appropriate, we take reasonable steps to require service providers to protect personal information.

Service providers may process information on our behalf for the purposes described in this Privacy Policy. They are not authorized to use your personal information for their own independent marketing purposes solely because we use their services.

10. Security

We use reasonable administrative, technical and physical safeguards appropriate to the sensitivity of personal information.

However, no electronic system can be guaranteed to be completely secure.

You should avoid sending sensitive information through unsecured channels unless specifically requested by iApprove Canada through an appropriate process.

11. Retention

We retain personal information only as long as reasonably necessary for legitimate business, legal, regulatory, contractual and record-keeping purposes.

When information is no longer required, we will take reasonable steps to securely destroy, delete or anonymize it.

12. Access and Correction

Subject to applicable legal exceptions, you may request access to personal information we hold about you.

You may also request correction of inaccurate or incomplete information.

Requests may require identity verification.

To request access to or correction of your personal information, please contact our Privacy Officer using the contact information below.

13. Privacy Complaints

Privacy concerns may be directed to:

Privacy Officer
Lion's Auto Ltd
[email protected]
236-506-4394

We will investigate privacy complaints and respond within a reasonable period.

Where applicable, individuals may also have the right to contact the appropriate provincial or federal privacy regulator.

14. Cookies

iApprove.ca may use cookies, pixels, analytics technologies and similar technologies.

These technologies may help us:

Operate the website;

Remember preferences;

Analyze traffic;

Improve website performance;

Understand marketing effectiveness;

Provide relevant advertising; and

Detect suspicious activity.

See our separate Cookie Policy for additional information.

15. Changes to the Privacy Policy

We may update this Privacy Policy periodically.

The current version will be posted on iApprove.ca and will include the effective date.

16. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or the handling of your personal information, please contact:

Lion's Auto Ltd
Privacy Officer
Email: [email protected]
Telephone: 236-506-4394
Website: iApprove.ca